Military & First Responder customers who purchase any NEW 2027 & Prior model year are eligible to receive an incentive of $250, applied to the purchase price of the vehicle. In stock units only. Restrictions apply.*

*Cannot be combined with any other promotional offers.

Disclaimer Info:
Piaggio Group Americas is pleased to offer the Military & First Responders Promotion valid from 07/01/2026 through 07/31/2026 to all ACTIVE and RETIRED, US Armed Forces, Army, Navy, Marine, Air Force, Coast Guard, National Guard, and Reserves as well as Fire, Police & EMS with a valid ID.
Military & First Responders who purchase any NEW 2027 & prior model year Vespa vehicles are eligible to receive an incentive of $250, discounted off the MSRP of the new vehicle. Eligible Products must be new and unused, for which no retail sales/product registration has been previously submitted or processed. Claim Process: The dealer will have to email marketing Piaggio a picture of the eligible ID card or pay stub and a copy of the bill of sale, write the complete VIN of the bike in the subject line together with your dealer code within 72 hours of retail to claim this incentive.

Who Qualifies: This promotion only applies to ACTIVE and RETIRED United States federal, state or local officers/agents, sheriffs, highway/border patrols, firefighters and EMS personnel.

• Must have a valid first responder/government ID submitted to PGA
• Active and Retired Military members (including active reservists) of the US
  Armed Forces and any other branch of military.
• Must be able to provide a copy of current payroll record to dealer (SSN

Vespa is celebrating an incredible milestone—80 years since the debut of its very first model in 1946. To honor this legacy, two exclusive 80th Anniversary editions are being released: the Vespa Primavera 150 and the Vespa GTS 310.

This is your chance to become part of Vespa’s history while creating your own. These limited-edition models will be available only during 2026, making them a rare opportunity for collectors and new riders alike.

Blending modern detailing with timeless Italian style, the Primavera and GTS 310 80th Anniversary editions feature a refined, harmonious design. Satin chrome accents meet glossy and matte finishes, creating a look that feels both contemporary and deeply rooted in Vespa’s heritage.

The exclusive pastel “Verde” color pays tribute to the original 1946 Vespa, while redesigned solid wheel rims reinterpret classic styling with a modern edge. On the front shield, the iconic Vespa logo is paired with a distinctive “80th” commemorative plate, while the rear features a special “80 Years of Vespa Est. 1946” badge—an elegant nod to eight decades of innovation and culture.

Step into the Vespa world and ride a piece of history.